Do you know about - high-priced Direct Mail Marketing Mistakes - 3 family Dental Postcard Marketing Pitfalls to Avoid
Family Dental Practice! Again, for I know. Ready to share new things that are useful. You and your friends.Are your direct mail marketing strategies costing you a fortune, yet compliance disappointing results? Learn how you can avoid wasting thousands of dollars on your dental postcard marketing campaigns. survey the 3 most common direct mail marketing pitfalls that can derail the profitability of your postcard marketing efforts.
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We had a good read. For the benefit of yourself. Be sure to read to the end. I want you to get good knowledge from Family Dental Practice.Did you know that most house dental practices use postcards to advertise? possibly you're among the over 89% of American house dentists that have used direct mail marketing dental postcards to help grow their businesses.
Whether your convention uses dental postcards for recall, appointment reminders, to get new patients, or for marketing cosmetic dentistry services to existing patients -- comprehension how to effectively use this direct mail marketing tool is key.
Although postcards are less high-priced than many other direct mail marketing pieces, many house dentists waste tens of thousands of dollars, by not comprehension how to use them correctly. I don't want you to be one of them! Let's take a look at some of the most high-priced dental postcard marketing mistakes.
Mistake #1: Failing to Craft a "Get Response" Offer
If I were to send you a direct mail marketing postcard that read something like the offer below, would you feel compelled to reply -- or trash my efforts?
Offer Headline: "Get a salutary smile and a dentist you can count on year after year"
Okay, let's be honest. This dental postcard headline makes you want to rush right to the phone and give this dentist a call, right? I'm afraid not. It doesn't matter much (or have any impact on response rates) that this dentist's postcard marketing company included some nothing else but awesome high resolution, brightly colored graphics of gleaming white smiles. It also doesn't matter that he upgraded his postcards to comprise a ability paper stock, with extra high gloss for that added "dazzle". Okay, you and your whole staff think that your postcards look fantastic -- but are they doing the job of attracting more ability new patients?
Successful direct mail marketing dental postcards nothing else but transport a strong offer and call to action.
Mistake #2: Failing to Target Your "Ideal Patient"
Every postcard marketing campaign that you engage in should be nothing else but aimed at your ideal patient. If your house convention has more than one ideal sick person target profiled, you should be sure to use "offer-specific targeting" to ensure that:
your direct mail response offer is developed using the precise, hot button triggers that speak to the urgent and compelling needs and/or desires of each target profiled. all headlines, body copy and graphics work together to compliment each of your response offers and target audience.
I am mentioning these two points, because the majority of the dental postcard marketing campaigns that I've evaluated, are missing these two nothing else but vital elements.
Mistake #3: Failing to create a Sales Progression Cycle with Lead Capture
No matter what company you're in, direct mail marketing works best when you have a sales progression theory in place that focuses primarily on generating superior leads. These warm leads are then converted into long term patients, straight through a well planned buying cycle. If your dental postcard marketing efforts don't focus on lead generation, I am quite unavoidable that you are wasting money on your advertising and losing profitability straight through missed opportunities.
Why? Because not everybody who receives your offer will be ready to act. Many prospective patients receiving your dental postcards may be curious in your offer, but not quite ready to make the decision to buy. So, why should you waste thousands of dollars sending these same prospects the same or similar messages if they're nothing else but interested?
Instead, create a sign up form on your website -- or a phone whole they can call to get a free data pack, etc.
Fix Your Troubled Marketing!
Don't waste an additional one penny of your hard earned marketing dollars. Avoid production these high-priced direct mail postcard marketing mistakes, by learning how to squeeze out the maximum profitability you deserve. Get best response rates from your dental postcards! Be an informed dental convention marketer -- download a free copy of my eye-opening marketing guide at www.DentalMarketing911.info.
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