Deals for Canadian Naming Rights Shifting Upwards

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Imagine if one company had to do all the new plaques and signs for recent naming gifts made to Canadian non-profit organization. Wow, would they be busy. In the table below you find a collection of some of the high profile naming gifts over million to Canadian groups.

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5 million 2003 Michael G. DeGroote School of Medicine

McMaster University

million 2006 Larry & Judy Tanenbaum Family Endowment Fund United Jewish Appeal, Toronto

million 1990 Louise Hawley Stone estate gift

Royal Ontario Museum

million 2006 Peter Munk Cardiac Centre

Toronto General Hospital

million 2007 Jackman Humanities Building

University of Toronto

million 2003 Michael Lee-Chin Crystal

Royal Ontario Museum

million 2005 Schulich School of Medicine and Dentistry

University of Western Ontario

million 2007 Telfer School of Management

University of Ottawa

million 2006 Samuel Lunenfeld Research Institute

Mt. Sinai Hospital, Toronto

million 2004 Campbell Family Institute for Breast Cancer Research

Princess Margaret Hospital, Toronto

million 2005 David R. Cheriton School of Computer Science

University of Waterloo

million 2005 Li Ka Shing Knowledge Institute

St. Michael's Hospital

million 2005 Marcel Desautels Business School

McGill

million 2006 Four Seasons Centre for the Performing Arts

Canadian Opera Company, Toronto

million 2005 Gordon & Leslie Diamond Health Care Centre

Vancouver General Hospital

million 2003 William Sauder School of Business

University of British Columbia

million 2002 Richard Haskayne School of Business

University of Calgary

million 2007 Rogers School of Management

Ryerson University, Toronto

million 2006 Margaret & Charles Juravinski Tower

Hamilton Health Sciences

million 1995 Schulich School of Business

York University, Toronto

million 1995 Ivey School of Business

University of Western Ontario

million 2001 Sprott School of Business

Carleton University, Ottawa

.5 million 2005 Rogers Grad School Advanced Communications

Ryerson University, Toronto

million 2007 Art Gallery of Ontario - Promenade

Toronto

million 2004 Hotchkiss Brain Institute

University of Calgary

million 2007 R. Fraser Elliott Hall

Canadian Opera Company, Toronto

million 2006 Desmarais Building

University of Ottawa

million 2005 MacPhail School of Energy

Southern Alberta Institute of Technology, Calgary

million 2002 Goodes Hall, School of Business

Queen's University, Kingston

Ice Hockey Arenas

Bell Centre, Montreal Canadiens Hockey arena million over 20 yrs.

Air Canada Centre, Toronto Maple Leafs/ Raptors million over 20 yrs.

GM Place, Vancouver Canucks Hockey arena million over 20 yrs.

Scotiabank Place, Ottawa Senators hockey arena million over 15 yrs

Rexall Place, Edmonton Oilers hockey arena Not disclosed

The emerging trend of mega gifts shifting towards health care, medical research and designated cancer treatments is likely to gain momentum over the next decade as the baby boomer generation decides what to do with their wealth.

Numerous reports talk about the transfer of wealth from the baby boomer generation to the next. The table above shows how that transition process is already underway. Canadians do not typically seek out the limelight as is the common practice with our neighbors in the USA. Nor do Canadian non-profit organizations try to leverage on the publicity to build brand name awareness as well as American non-profit groups.

At a time when we are inundated with new marketing messages for the latest and the greatest consumer products it is somewhat refreshing to know that there is some consistency in brand name at charitable organizations. If only the charities would figure out to incorporate that message of legacy gifts from wealthy individuals they may better position themselves for future gifts from other generous donors.

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